Archive for March, 2007

Rule #10 - If no one will pay for it, it’s worthless.
March 30, 2007

Back in the 90’s one of the foremost principles of economics was on display when auction-site eBay encountered the Beanie Baby phenomenon.  eBay is a fantastic resource for valuing physical goods precisely because it demonstrates a pure economic lesson that beforehand had been hard for many people to quantify on a mass scale:  Things are [...]

Someone explain Twitter to me like I’m in 3rd Grade
March 28, 2007

If you’ve stumbled upon this blog, it’s probably because you saw me posting comments on a blog like Techquila Shots or TechCrunch. As a result, you’ve probably read some of their excellent postings about Odeo founder Evan Williams’s new app, Twitter. If so, I’m glad you are here because I have confession to [...]

Three Non-Monetary reasons to require payments from users.
March 26, 2007

Since I warned you earlier about the pitfalls of trying to slap ads on your website, it’s only fair that I offer some real ways to generate revenue.  My belief is, and always has been, that if a product is to truly succeed in any marketplace, users need to pay for it.  As such, I [...]

Rule #9 - “Building community” and plastering it with Ads is not a business strategy
March 16, 2007

What could be easier then building some cool web 2.0 product that attracts people far and wide? They come to the site, hang out, conversate, post things, share things, so on and so forth. Then, once they are hooked, you’ll start introducing subtle advertising powered by Google or AdBrite. Maybe, with the [...]