The Second Sale October 25, 2007

Confession:  I’d be lying if I told you how to start selling your service or product.  There are way too many bullets flying and way too many variables for a one-size-fits-all style of selling.  My advice to folks is always the same, “put on your favorite tennis shoes and start running.”  Depending on your product [...]

Rule #22 - Your customers are morons. October 17, 2007

Your customers are morons, and you should treat them as such.  Now, now…don’t fret.  I’m not hacking on your customers.  I’m actually hacking on your product.
It’s easy to think that because something in your product or application is intuitive to you that it will be intuitive to everyone else.  That is simply not true.  [...]