Rule 26- You will not fail. You will not fail.

One of the pivotal transition moments when things go from “idea” to “reality” is when you are no longer “thinking of” or “brainstorming” or “planning” but rather you are doing.  And when you look up and that has happened – and that’s exactly how it will happen, you’ll notice one day that things have changed – then you will be at a point where what you are doing becomes very real.  

The more “real” it becomes, the more you have invested and the more you have to lose.  Each ounce of effort, each late night coding and each cold-call and each investor meeting mean you’re that much more invested in your mission.  

At that point, this rule here will be of the utmost importance:  You need to tell yourself, over and over and over until you believe it that you will not fail.  Like a guilty felon has convinced himself of innocence long after he’s been convicted simply because he’s told himself over and over that he didn’t do that of which he was accused.  You have to repeat the mantra: I will not fail.

Each of my successful ventures has had two things in common: the people around me worrying that I was setting myself up for disaster and me convincing myself I wasn’t.  No orders today?  It’s okay, we will not fail.  No financing in place for the next round of payrole?  No problem, we’ll think of something in time because we will not fail.  No money for rent?  Don’t sweat it, we’ll find a way.  How? Why?  Because I’m sure we will not fail.  

Foolish? Absolutely.  But leaving the comfort of someone else’s workplace to create your own has a foolish quality to it.  The key to going from “idea” to real, functioning, stable business is as much about attitude as anything else.  You have to know – KNOW – that no matter what happens, you will not fail.  Such an attitude will get you through rought spots, it will help you find creative solutions, it will help you devise winning strategies both short term and long.  Because if failing is not an option, if you KNOW you will not fail, then there is no direction to go but that which is the way of success.

For those who say, “But failure IS a possibility!” then I’d reply that you haven’t thought this through very well.  If you set off on some flight of fancy because you have a neat little idea and want to see what happens, then yes you may fell.  But if you plan (“the battle is won before it is fought!” – blahblah) and execute your plan and work at it with attention to detail and tenacity, then convincing yourself that you will not fail is easy.  

(As a note, the opposite of failure is not success, it is “the lack of failure.”  Treading water wherein you maintain the status quo is an acceptable alternative to failure if only because it gives you a chance to get up and fight the next day.)

Start chanting….

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