Construction.

Every job exists to build something. To build a house, you need carpenters and plumbers. To build a car you need engineers and technicians. To build a company you need administrative assistants and sales people and a lot of other people in between. Of course you need lots of other things to, but the entire concept of working is this:

You earn a wage.
And in exchange for that wage you play a role in the creation of more net revenue than the wage that you are paid.

You are paid to build, to construct, to create, to generate something greater then the cost of being kept around.

Everyone plays a role. At every company every person has a part to play in earning a wage that is fair (or else they would not keep working) and taking their time on the clock and creating a greater amount of money than the wage they earn. It’s simple math.

Businesses that grow, that succeed are those that have workers who impact and create gross net revenues greater than their individual and collective compensation. Businesses that fail are those that employee workers that do NOT produce more gross revenue than their individual and collective compensation.

If your business has the latter, you will succeed and prosper.
If your business has the former, you should plan for the end.

I once had a job where I grew top-line revenue by 22% year over year. I grew bottom line net revenue by 17% year over year. My boss thought we should have grown by a much higher multiple, so he fired me. I wasn’t mad about it – maybe he was right and someone else could have done a better job.

But where he was wrong was in dispensing of a person (me) that generated more net revenue than he cost. I could have done something else and helped grow the business. I could have earned him more money than I cost, but he didn’t want me there. You can never have too many people on your team that create profit.

Construct your team out of people that create more money than they cost. Keep them around. They are valuable. And, surprisingly, they are rare.

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